Working alongside First Watch’s agency partners, we incorporated the real textures, photos, and color schemes found in their interiors to more closely align with their in-restaurant experience and branding. We wanted the site experience to feel like taking a seat at the table and grabbing a menu. This refreshed look included an animated visual carousel to highlight their menu philosophy, story, and community efforts on the homepage.
Additionally, our interaction designers created the framework for a single-page menu experience that allowed users to browse and then click through to deeper descriptions, nutrition information and photos—all without the need to refresh and stall the page. The final layout felt as lively and fresh as Sunday brunch.
In preliminary discussions, First Watch had noted how difficult it was to maintain the site. In development-speak that meant we needed to overhaul the site’s backend structures. The solution was a simplified code base injected into a custom and secure WordPress theme and sprinkled with dynamic content. With these new integrations, producers can easily add and edit content without development support, and more importantly, a significant amount of content (location and menu data) is now delivered to the site dynamically from regularly updated databases, removing the need for manual updates.
The development team integrated with APIs from Google Maps and MomentFeed to pull in real-time location data. Custom integrations were also written for the Sun eClub sign-up and contact forms, delivering this information in real-time to First Watch systems and stakeholders.
The new code base has proved to be efficient and scalable for First Watch while being smarter and faster for their customers.
We also decreased the user bounce rate by -1.6%. That meant customers were spending more time on the site digging through the menu and ogling the Farmhouse Hash and Lemon Ricotta Pancakes (and we don’t blame them).
We even walked away with an Addy award for our work. Talk about a great morning.
With over 10 years of experience in digital and creative marketing, we leverage our skillset to promote, market and build small and enterprise businesses up.
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