Case Study

Shulware

Empowering connected communities

The project

A non-profit management software hired Kinetic Agency, LLC to develop a website. The goal was to cater the needs of the merged companies with regard to their custom website projects.

01

OPPORTUNITY / CHALLENGE

Challenge

For what projects/services did your company hire Kinetik Agency, LLC, and what were your goals?

We acquired a company and then decided to merge the clients into our existing company. Kinetik Agency helped us with all the client custom website projects that developed from that company decision.

02

SOLUTION

Challenge

How did you select Kinetik Agency, LLC and what were the deciding factors?

Kinetik had been working for one of the other operating companies at Togetherwork, the company that owns Shulware. Kinetik came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Client kick-off, mock-ups, wireframes, multiple rounds of revisions.

How many people from the vendor's team worked with you, and what were their positions?

We only dealt with Walt.

03

Result

Solution

Information Architecture

As a result, our SEO efforts have directly driven over $245,000+ in B2C revenue, as well as a 20% increase in SEO-driven profits from the previous year.

Design

Working alongside First Watch’s agency partners, we incorporated the real textures, photos, and color schemes found in their interiors to more closely align with their in-restaurant experience and branding. We wanted the site experience to feel like taking a seat at the table and grabbing a menu. This refreshed look included an animated visual carousel to highlight their menu philosophy, story, and community efforts on the homepage.

Additionally, our interaction designers created the framework for a single-page menu experience that allowed users to browse and then click through to deeper descriptions, nutrition information and photos—all without the need to refresh and stall the page. The final layout felt as lively and fresh as Sunday brunch.

Development

In preliminary discussions, First Watch had noted how difficult it was to maintain the site. In development-speak that meant we needed to overhaul the site’s backend structures. The solution was a simplified code base injected into a custom and secure WordPress theme and sprinkled with dynamic content. With these new integrations, producers can easily add and edit content without development support, and more importantly, a significant amount of content (location and menu data) is now delivered to the site dynamically from regularly updated databases, removing the need for manual updates.

The development team integrated with APIs from Google Maps and MomentFeed to pull in real-time location data. Custom integrations were also written for the Sun eClub sign-up and contact forms, delivering this information in real-time to First Watch systems and stakeholders.

The new code base has proved to be efficient and scalable for First Watch while being smarter and faster for their customers.

Feedback Summary

Thanks to Kinetic Agency, LLC’s efforts, the clients were very happy with the outcome of their implemented designs. They were patient with the client’s demands and communicative throughout the project. Their team went the extra mile to complete the project.

03

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Kinetik’s designs were implemented on the new platform and clients were very happy with the results.

Describe their project management style, including communication tools and timelines.

We used Basecamp to communicate which worked well. Walt was very flexible and patient with our often demanding clients.

What did you find most impressive or unique about this company?

Their flexibility, responsiveness, and reasonable cost were impressive.

Are there any areas for improvement or something they could have done differently?

Kinetik did a great job. Would definitely use them again should the need arise.

"Their flexibility, responsiveness, and reasonable cost were impressive."

Dina London, Senior Operations Manager, Shulware

We also decreased the user bounce rate by -1.6%. That meant customers were spending more time on the site digging through the menu and ogling the Farmhouse Hash and Lemon Ricotta Pancakes (and we don’t blame them).

We even walked away with an Addy award for our work. Talk about a great morning.

Employees

10

Project size

10 k+

Star Ratings

3.5

kinetik

Case Study

Shulware

Empowering connected communities

The project

01

OPPORTUNITY / CHALLENGE

Challenge

For what projects/services did your company hire Kinetik Agency, LLC, and what were your goals?

02

SOLUTION

Challenge

How did you select Kinetik Agency, LLC and what were the deciding factors?

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

How many people from the vendor's team worked with you, and what were their positions?

03

Result

Solution

Information Architecture

Design

Development

Feedback Summary

03

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Describe their project management style, including communication tools and timelines.

What did you find most impressive or unique about this company?

Are there any areas for improvement or something they could have done differently?

LET’S do WORK

Shulware is a SaS company offering database and website services to Jewish congregations and non-profits.

SHULWARE

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