Southern Shirt

Case Study

Southern Shirt

Enjoy the Good Life

Mid-Sized Business

A lifestyle focused around quality products and trendsetting comfort.

01

Challenge

Southern Shirt is a lifestyle apparel brand who needed a strategic partner to boost B2C revenue, as the apparel industry is one of the most competitive industries for businesses.

02

Solution

Challenge

We partnered with Southern Shirt implement dedicated SEO services to drive traffic, increase sales, and conversions. Additionally, we setup performance tracking for all marketing channels, backed by monthly automated reported and monthly SEO performance calls to review performance / adjust strategy.

03

Result

Solution

Information Architecture

As a result, our SEO efforts have directly driven over $245,000+ in B2C revenue, as well as a 20% increase in SEO-driven profits from the previous year.

Design

Working alongside First Watch’s agency partners, we incorporated the real textures, photos, and color schemes found in their interiors to more closely align with their in-restaurant experience and branding. We wanted the site experience to feel like taking a seat at the table and grabbing a menu. This refreshed look included an animated visual carousel to highlight their menu philosophy, story, and community efforts on the homepage.

Additionally, our interaction designers created the framework for a single-page menu experience that allowed users to browse and then click through to deeper descriptions, nutrition information and photos—all without the need to refresh and stall the page. The final layout felt as lively and fresh as Sunday brunch.

Development

In preliminary discussions, First Watch had noted how difficult it was to maintain the site. In development-speak that meant we needed to overhaul the site’s backend structures. The solution was a simplified code base injected into a custom and secure WordPress theme and sprinkled with dynamic content. With these new integrations, producers can easily add and edit content without development support, and more importantly, a significant amount of content (location and menu data) is now delivered to the site dynamically from regularly updated databases, removing the need for manual updates.

The development team integrated with APIs from Google Maps and MomentFeed to pull in real-time location data. Custom integrations were also written for the Sun eClub sign-up and contact forms, delivering this information in real-time to First Watch systems and stakeholders.

The new code base has proved to be efficient and scalable for First Watch while being smarter and faster for their customers.

Success stories

Boosting SEO to drive $245k+ in revenue in 2023

03

RESULT

As a result, our SEO efforts have directly driven over $245,000+ in B2C revenue, as well as a 20% increase in SEO-driven profits from the previous year.

"Kinetik Agency has helped Southern Shirt to elevate our digital marketing, including Shopify + SEO, to help us grow our B2C revenue in one of the toughest industries - apparel & retail. We look forward to continued growth next year and beyond!"

Kelley B, Director of Marketing

We also decreased the user bounce rate by -1.6%. That meant customers were spending more time on the site digging through the menu and ogling the Farmhouse Hash and Lemon Ricotta Pancakes (and we don’t blame them).

We even walked away with an Addy award for our work. Talk about a great morning.

SEO-driven profits

10 %

Revenue in 2023

200 k+

Budget

2000 +

Mobile-Ready eCommerce Website Template Development & Migration

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ABC Sports Camps

Case Study

ABC Sports Camps

Powered by CIRCUITREE

The project

Kinetik Agency, LLC built and designed a website for a software and payment company. The goals were to modernize the website and grow the web’s presence.

01

OPPORTUNITY / CHALLENGE

Challenge

For what projects/services did your company hire Kinetik Agency, LLC, and what were your goals?

I initially hired Kinetik to design and build a new website for one of our lines of business and ultimately expanded the scope to include several hundred client websites and other web design and development projects with other products in our portfolio. Our goal was to modernize our website and grow our web presence.

02

SOLUTION

Challenge

How did you select Kinetik Agency, LLC and what were the deciding factors?

I had used Kinetik for other web design, development and graphic design projects for a vodka company I co-founded.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Following a detailed requirements discussion, Kinetik used Webflow and WordPress to build our websites before rounds of revisions and finally launch.

How many people from the vendor's team worked with you, and what were their positions?

Our point of contact was their principal designer/developer. Other development resources were utilized but we preferred to streamline communications by only interacting directly with our point of contact.

03

Result

Solution

Information Architecture

As a result, our SEO efforts have directly driven over $245,000+ in B2C revenue, as well as a 20% increase in SEO-driven profits from the previous year.

Design

Development

The new code base has proved to be efficient and scalable for First Watch while being smarter and faster for their customers.

Feedback Summary

Kinetic Agency, LLC went above and beyond to build the functional website successfully. Their team conducted countless meetings and provided great communication resulted in a seamless website. They were dedicated and passionate to exceed the client’s expectations.

03

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everyone at our company who was involved and all of our clients who got new websites as part of the project were beyond thrilled with the results.

Describe their project management style, including communication tools and timelines.

We were able to communicated real-time via Slack and held countless meetings over Zoom.

What did you find most impressive or unique about this company?

Kinetik was willing to do whatever it took to ensure we were happy with the finished product. We were a difficult client due to a revolving door of mulitple decision makers and approvers, and they navigated that extremely well and ultimately delivered results that exceeded our expectations (mainly because they introduced new styles, designs and templates that we hadn’t seen before).

Are there any areas for improvement or something they could have done differently?

I wish they double the staff so we could have hired them for more projects simultaneously!

"Kinetik was willing to do whatever it took to ensure we were happy with the finished product."

Director of Strategic Initiatives, Computer Software Company

We even walked away with an Addy award for our work. Talk about a great morning.

Employees

500

Project size

50 k+

Star Ratings

3.5

Mobile-Ready eCommerce Website Template Development & Migration

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Shulware

Case Study

Shulware

Empowering connected communities

The project

A non-profit management software hired Kinetic Agency, LLC to develop a website. The goal was to cater the needs of the merged companies with regard to their custom website projects.

01

OPPORTUNITY / CHALLENGE

Challenge

For what projects/services did your company hire Kinetik Agency, LLC, and what were your goals?

We acquired a company and then decided to merge the clients into our existing company. Kinetik Agency helped us with all the client custom website projects that developed from that company decision.

02

SOLUTION

Challenge

How did you select Kinetik Agency, LLC and what were the deciding factors?

Kinetik had been working for one of the other operating companies at Togetherwork, the company that owns Shulware. Kinetik came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Client kick-off, mock-ups, wireframes, multiple rounds of revisions.

How many people from the vendor's team worked with you, and what were their positions?

We only dealt with Walt.

03

Result

Solution

Information Architecture

As a result, our SEO efforts have directly driven over $245,000+ in B2C revenue, as well as a 20% increase in SEO-driven profits from the previous year.

Design

Development

The new code base has proved to be efficient and scalable for First Watch while being smarter and faster for their customers.

Feedback Summary

Thanks to Kinetic Agency, LLC’s efforts, the clients were very happy with the outcome of their implemented designs. They were patient with the client’s demands and communicative throughout the project. Their team went the extra mile to complete the project.